Authentic content is one of those buzzwords/phrases that has been thrown around a fair bit over the past couple of years. But when you break it down, it’s about being there for your ideal customer/reader/client and giving them not only something of value but insights into the everyday. Do people really want to see myContinue reading “‘Showing up’ for your ideal reader/customer”
Tag Archives: Social Media
Top bookish podcasts and blogs to follow: why connections are so important in the arts
Writing can often be a lonely gig—at home, late at night or early morning, snippets of time between day jobs and school pickups. There’s also a fair amount of ‘waiting’. Waiting to share news about signing with an agent, waiting to reveal a book deal, waiting to hear the outcome of a writing grant… However,Continue reading “Top bookish podcasts and blogs to follow: why connections are so important in the arts”
Consistency is key, content is king: My TOP 5 TIPS on websites & social media management
When you first embarked on your writing journey, you may have thought that finishing the manuscript/book would be the hard part. *Insert laughter here* Social media is now so ingrained in everyday life that first-time (and, in many cases, established) authors must also take into consideration their online brand. If the querying trenches, writers’ block,Continue reading “Consistency is key, content is king: My TOP 5 TIPS on websites & social media management”
Mood boards & Insta tips: How Printable helped kickstart my author brand
Earlier this month, I was lucky enough to attend the Queensland Writers Centre Printable program, with a focus on all things brand positioning, audience and graphics. Launched in 2020, this annual program offers a full-day, interactive workshop, and is suitable for published and unpublished authors. From mood boards and elevator pitches to the power ofContinue reading “Mood boards & Insta tips: How Printable helped kickstart my author brand”
Jayne McIntyre Author 