Tag Archives: marketing

‘Showing up’ for your ideal reader/customer

Authentic content is one of those buzzwords/phrases that has been thrown around a fair bit over the past couple of years. But when you break it down, it’s about being there for your ideal customer/reader/client and giving them not only something of value but insights into the everyday. Do people really want to see myContinue reading “‘Showing up’ for your ideal reader/customer”

It’s a journey: Celebrating the wins along the way

I had three personal goals this past month: submit my latest middle grade manuscript for a chance at a Varuna Residential Fellowship, promote my workplace in the leadup to the Sunshine Coast Business Women’s Network Awards, and compete in the Sunshine Coast Marathon (10km event). I approach my writing, fitness, and career goals in aContinue reading “It’s a journey: Celebrating the wins along the way”

Top 10 ‘best bits’ of Canva Pro: How you can tap into your designer side AND write books

I want to preface this blog with the opinion that Canva does not replace graphic designers or the work they do. Throughout my many years in journalism and marketing, I have used the Adobe suite and worked alongside in-house graphic design teams and agencies. Designers are incredibly skilled. Illustrator is the go-to for creating high-qualityContinue reading “Top 10 ‘best bits’ of Canva Pro: How you can tap into your designer side AND write books”

Consistency is key, content is king: My TOP 5 TIPS on websites & social media management

When you first embarked on your writing journey, you may have thought that finishing the manuscript/book would be the hard part. *Insert laughter here* Social media is now so ingrained in everyday life that first-time (and, in many cases, established) authors must also take into consideration their online brand. If the querying trenches, writers’ block,Continue reading “Consistency is key, content is king: My TOP 5 TIPS on websites & social media management”

Mood boards & Insta tips: How Printable helped kickstart my author brand

Earlier this month, I was lucky enough to attend the Queensland Writers Centre Printable program, with a focus on all things brand positioning, audience and graphics. Launched in 2020, this annual program offers a full-day, interactive workshop, and is suitable for published and unpublished authors. From mood boards and elevator pitches to the power ofContinue reading “Mood boards & Insta tips: How Printable helped kickstart my author brand”