Paying it forward: how you can support Aussie small businesses and creatives

When I finished my journalism degree, I cut my teeth in business reporting before becoming managing editor (magazine and digital). Every day, I was speaking with small and large business owners, mum and dad owner-operators, startups and entrepreneurs.

After further developing my skills, I set my sights on corporate marketing in the not-for-profit sector and then the Moreton Bay Region tourism industry.

I now work with a rapidly growing business on the Sunshine Coast, and am fortunate to be involved in local business awards programs and Chamber of Commerce events. I’m surrounded by motivated, creative, and supportive individuals who are determined to thrive despite the somewhat uncertain business environment.

At the same time, I’m conscious of all the solo operators out there (especially those in the arts and creative industries) toiling away in their home work spaces without too much recognition along the way.

Whether it’s because of my business journalism background, corporate marketing experience, or membership within the writing community – or, more likely, a combination of these – I am big on shopping local and paying it forward when it comes to supporting Australian startups and those working the side hustle.

Here are 3 simple ways you can back local business and help keep the economy moving forward in 2022. Not to mention keep the dreams of some small-scale makers alive and kicking!

1. Click on to great buys

If there was ever a word to describe the last couple of years in the business world, it would be ‘pivot’. Businesses have not only had to adapt their offerings, but the way they deliver their offerings to keep up with the changing shopping habits of consumers and demand.

Who else finds themselves staring out at the letterbox to see if their latest purchase has arrived? Guilty!

The good news is, online shopping is now more secure (thanks to flexible payment options like PayPal) and shipping is fast. It’s also seen as a more convenient option for those impacted by COVID.

How can we, as consumers, support local businesses?

Make an effort to check out what your local stores are offering online. Many businesses will be looking for a way to keep up with demand and continue serving their customers.

Personally, I’ve found some great artists, handmade gift ideas, produce companies, and sustainable clothing companies through Facebook, Etsy and Instagram.

2. Gift Cards for any occasion

Purchasing gift cards allows business owners to get the cash immediately, and the lucky recipient will discover a great new shopping gem!

This could lead to additional repeat customers for the business, and assist in word of mouth marketing (see next point).

Not sure if a business offers gift cards or gift vouchers? Why not ask.

Love your latest activewear purchase? Getting compliments on your colourful new wall art? Finding the personalised school labels to be a lifesaver? Then let people know!

Positive Google Reviews are really important for businesses, especially the smaller or little-known operators out there. If you take the time to leave a review, it can really help put them on the map.

The same goes for Facebook reviews, comments, page likes and follows.

Dropping a personal endorsement on social media or simply tagging a business can go a long way. As authors, we know that writing can sometimes be a lonely process, without much validation between those milestone moments. This is no different for startups and up-and-coming artisans. So, (if you have the time) share the love!